Family Fare Helping You Get There

Communities are places built on thousands of small exchanges between people who are important to each other. Family Fare’s roots and pride are in the hearts of strong communities located in North Carolina and Virginia.

When an involved trip to the grocery store isn’t necessary, we believe communities thrive when they have clean, well­ lighted and safe places for convenience shopping. We’re not just one more convenience store trying to compete with other convenience stores. Our big brand objective is to be the best locally owned and operated gas and grocery outlet that makes shopping for busy people not only convenient but also pleasurable. Family Fare is not only a place where personal needs are met, but also a place where people congregate, share a cup of coffee, and create community. We’re serious about giving our customers what they want. It motivates everything we do!

Our Brand Promise

Helping our customers get wherever they want to go. In a time and age where almost everyone is strapped for time; where life is increasingly impersonal; where people yearn for connectivity while getting their basic needs met.

Our Brand Idea

Service that absolutely can be trusted.

It takes a lot to deliver on these promises that shape our customers’ experience. It certainly makes us unique in the convenience store industry. We do it because we are passionate about creating a Family F•A•R•E Shopping Experience.

FAST

We’re conscious about our customers’ busy lives so we work at saving time for them.

FRIENDLY

We believe in friendliness between each other and our customers, you could even say we are in the business of being friendly.

FAIR

We offer a remarkable variety of competitively priced products where customers can get their daily needs met.

ATTENTIVE

We work to make everyone feel appreciated.

RELIABLE

Our customers can count on us; our staff can count on us; our communities can count on us.

EMPOWERED

Our ambassadors listen to our customers; they have the power to make things right when they aren’t, they take responsibility for keeping our stores stocked, safe and clean.

EASY

We make it easy to get brand name gas and merchandise at reasonable prices. Our aisles are wide, are stocked, we are committed to fast check out.

We light up our communities.

We make convenience shopping something to look forward to in our customers’ lives.

We honor our brand promise!

We’re passionate about it!

We do what it takes!

 

Code of Values

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Integrity

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Respect

Customer Commitment

People together (icon)

Working Together

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Doing Our Best

Family Fare is proud to be locally-owned and operated and commits to the following Code of Values

Integrity

  • We do what we say we will do.
  • We are honest and tell the truth.
  • We are dependable. We work hard so that others can count on us.
  • We take responsibility for what we do.
  • We acknowledge mistakes and make things right.

Respect

  • We treat everyone fairly and respectfully.
  • We value and welcome people with different ideas, strengths, and cultures.
  • We act professionally in everything we do.
  • We use authority in an appropriate manner.
  • We communicate professionally without profanity or sarcasm.
  • We ask questions and listen empathically to understand and resolve challenges.

Customer Commitment

  • We view everyone as customers and treat customers like family.
  • We treat others as we would like to be treated.
  • We provide fast, friendly, fair, attentive, reliable, empowered, and easy service.
  • We maintain a positive attitude and are friendly, humble, and courteous.
  • We follow up promptly to questions, problems, and challenges.
  • We take time to understand our customers’ and colleagues’ needs.

Working Together

  • We support and collaborate with Franchisees in growing their business.
  • We work to benefit our local communities and help them thrive.
  • We care about the safety and well-being of everyone at Family Fare.
  • We are proactive in helping, supporting, and collaborating with others.
  • We collaborate and cooperate in ways that build trust and loyalty.
  • We utilize systems and structures for success.

Doing Our Best

  • We set high standards and are guided by them.
  • We keep stores clean, attractive, stocked, well-lighted, and safe.
  • We use openness, feedback, and innovation to keep learning and improving.
  • We pay attention to and take care of the details.
  • We work hard and take pride in what we do.

Our Vision: We want to be your favorite convenience store. We ore fast, friendly, fair, attentive, clean, reliable and easy to do business with.

Our Mission: To serve our customers and communities with integrity, respect, and care. We work hard to help you get where you want to go.